DMA Thoughts

The Not-So-Secret Rise of Hidden NY: How an Instagram Mood Board Became a Streetwear Empire
The Not-So-Secret Rise of Hidden NY: How an Instagram Mood Board Became a Streetwear Empire
So, What Exactly Is Hidden NY, Anyway? Ever scrolled Instagram and seen those perfectly curated images of rare sneakers, vintage gear, and fresh art with just a tiny circled “H”... Read more...
Fashion Is Dead. Long Live Clothing.
Fashion Is Dead. Long Live Clothing.
Fashion Is Dead but Not the Way You Think This isn’t a call for nudity or an end to self-expression. It’s a challenge to the system. For decades, “fashion” has... Read more...
Quiet Power: How Anti-Branding Became Branding 2.0
Quiet Power: How Anti-Branding Became Branding 2.0
The Irony of Anti-Branding: How Rejection Builds the Strongest Brands In a world drowning in logos, slogans, and influencer hype, a quiet rebellion is gaining momentum: anti-branding. While not entirely... Read more...
From Dad Shoes to Drip: How New Balance and ASICS Became Streetwear Royalty
From Dad Shoes to Drip: How New Balance and ASICS Became Streetwear Royalty
Let's be real, for a long time, if you saw someone rocking New Balance or ASICS, your first thought probably wasn't "fashion icon." More like "just mowed the lawn" or... Read more...
Western Hydrodynamic Research: Meaning in the Mundane (Maybe?)
Western Hydrodynamic Research: Meaning in the Mundane (Maybe?)
Look, another brand. The internet is practically overflowing with them, each one promising some profound connection to… something. Usually, it involves a heritage that’s about as deep as a puddle... Read more...
Who Knew Golf Could Be… Chill? The Unofficial Rise of Casual Brands
Who Knew Golf Could Be… Chill? The Unofficial Rise of Casual Brands
Forget Your Granddad’s Plus Fours – Unless They’re Ironed, Then Maybe. Let’s be real, golf used to be the sartorial equivalent of a tax audit: rigid, often uncomfortable, and generally... Read more...
Carhartt vs. Carhartt WIP: It's Not That Deep
Carhartt vs. Carhartt WIP: It's Not That Deep
Let's be honest, in the grand scheme of things, what kind of jacket you're wearing probably doesn't mean anything. But try telling that to someone in the Midwest who sees... Read more...